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Associate VP of Planning and Institutional Effectiveness - Candidate Forums

The final candidates for EMCC’s Associate Vice President of Planning and Institutional Effectiveness participated in open forums on Monday, October 5, 2020.

The recorded forums are below. To view the recorded forums, click on the candidate name and enter the password when prompted.

EMCC employees are encouraged to review the forums and provide feedback on the candidates.

Please submit candidate feedback anonymously by noon, Friday, October 9, 2020.

When sharing your thoughts, be sure to include:

  • The candidate’s name
  • The candidate’s strengths
  • Any concerns you may have regarding the candidate as a potential Associate Vice President - Planning and Institutional Effectiveness

Feedback/Comments: bit.ly/AVPforum


The Candidates

Edward Hummingbird, ABD

Edward Hummingbird is currently the Director of the Office of Institutional Research, Effectiveness and Planning at the Southwestern Indian Polytechnic Institute (SIPI), in Albuquerque, New Mexico. He has served in this role since 2011. He was brought to SIPI when the college’s accreditation was withdrawn by the Higher Learning Commission, largely due to a lack of institutional effectiveness, planning, and data-informed decision processes. His primary responsibilities were to build assessment, evaluation, and strategic planning processes, and tie them formally to budget planning. These efforts contributed to the college regaining its accreditation in 2014, with no monitoring or follow-up. The college followed up with a comprehensive, fourth-year evaluation in 2017, which also resulted in no monitoring or follow up. Since the establishment of SIPI’s Office of Institutional Research, Effectiveness and Planning, their institutional effectiveness processes and manuals have been adopted by college and universities from Kansas to the United Arab Emirates. SIPI’s academic and non-academic assessment models are taught in pre-institute workshops at the annual Assessment Institute, in Indianapolis, Indiana.

After regaining accreditation, SIPI shifted its attention to evidence-based practice to improve student success outcomes. Edward Hummingbird was charged with developing a comprehensive student success framework that uses over fifty measures of student progress throughout the student life cycle and to identify educational transitions that lead most to student attrition. This allows the college to prioritize and place interventions where attrition is the highest, based entirely on data. The result of this framework has been a tripling of SIPI’s graduation rate in recent years. Increases in persistence have helped the college reverse a long-standing decline in enrollment, and increase enrollment for nine of the past ten trimesters, with no decreases during that time.

Edward Hummingbird’s newest work focuses on the relationship between non-cognitive skills and student grit.


Jordan Orzoff, Ph.D.

Jordan Orzoff earned his PhD in industrial/organizational psychology at the University of Minnesota, with a minor in statistics. As a graduate student, he acquired considerable consulting experience as a researcher in areas as diverse as employee culture surveys, age discrimination law, public school teacher in-service training, and community integration for people with disabilities.

Dr. Orzoff worked for Motorola’s training organization in the late 1990s. As a senior evaluator, he conducted program and training evaluations that looked systematically the impact of language and culture across the organization, as well as measuring the impact of training on performance outcomes for the company.

In the early 2000s, he joined UNext.com, a higher education start-up that brought together faculty from Columbia, Chicago, Stanford, Carnegie Mellon, and the London School of Economics to deliver one of the first attempts at an online MBA program. Dr. Orzoff developed the evaluation and assessment systems for the program, at a time when standards for online learning had yet to be created. He later went to work for Walden University as the head of the institutional research and assessment offices. During his time there, Dr. Orzoff built a functioning outcomes assessment system, professionalized the research offices, and led the institution through a successful re-accreditation process.

Dr. Orzoff later directed institutional research for Southeastern University in DC and oversaw outcomes assessment, professional accreditation, and interprofessional education research at Western University of Health Sciences in California.

Jordan joined the University of Minnesota in 2011. Working for the Academic Health Center, the Medical School, and the College of Pharmacy, he served as evaluator on the National Center for Interprofessional Education grant and led outcomes assessment, curriculum evaluation, program review, selection of academic technologies, and accreditation processes.


John Snelling, M.S.

Mr. John Snelling has served the Maricopa County Community College District for more than 15 years with experience in institutional effectiveness, strategic planning and budgeting, program review and student learning outcomes, enrollment management, and student retention and success. John currently serves as the Associate Dean of Institutional Effectiveness at Paradise Valley Community College (PV). As a visionary, resilient, and innovative leader, Mr. Snelling provides leadership through monitoring student success measures, coordinating accreditation processes, supporting student success initiatives, and development of program learning outcomes and analysis. John takes great pride in building his team and promoting leadership development throughout the College.

John’s professional experience includes serving as the Higher Learning Commission Accreditation Liaison Officer (ALO) and sits on the Maricopa Institutional Research Senior Council to provide leadership in common query methodology, data visualization, and data democratization and literacy. Mr. Snelling provides various leadership capacities in the areas of Strategic Enrollment Management, Planning and Budget, Strategic Planning and is a core member of the College Executive Leadership Team. He also brings extensive experience in assessment of student learning, data literacy, operational planning, budget allocation, compliance, and staff professional development.

John is committed to diversity and inclusion and closing achievement gaps through continuous review of organizational and operational effectiveness processes and policies that impact a student’s ability to be successful. He has committed his career to improving the student experience and creating inclusive environments.

Mr. Snelling has great respect for education and a passion for education research, teaching, and learning. He is a community college graduate and is dedicated to helping others to achieve their goals. His education includes a master’s in Education with an emphasis in Instructional Technology and Leadership from California State University, East Bay and a bachelor’s in Education from Northern Arizona University, and an Associate in Arts from Chandler-Gilbert Community College.